Top Benefits of ATM Machines for Your Business |
Posted: August 18, 2018 |
Are you considering buying an ATM for your business? If the answer is yes, you might not be aware of all the advantages that purchase may bring. Keep reading to find out the top benefits of ATM machines for your business!
Improved Foot Traffic This one is probably among the benefits you are expecting – you are buying an ATM for people to use it. The purpose of purchasing this machine is to increase the number of people that come into the building where your store is located. Of course, you might need to advertise your ATM so that people would know about it, but the chances are you will see increased foot traffic over time. Ask around and see whether the stores around you accept credit cards or they are restricted to cash. If the answer is the latter, the chances are people will come to your store to use the ATM. And more people in the store means better odds for increased revenue.
Increased Revenue According to Payment Alliance International, there is a good chance that the ATM users will take a look around the store they are in and spend some money. They might not have even planned that, but once they are in the store, the chances of you making a sale and increasing your revenue improve.
Reduced Card Fees When customers are using their credit or debit card to buy something, it is the store that can end up paying a small fee for that transaction. While this cost is not high, if you have a large number of card transactions, that means reduced revenue. However, placing an ATM inside your store means that you will stimulate your users to spend cash, which means that you will save some money on card charges.
You Choose How Much to Charge the ATM Users The fact that you purchased an ATM for your store means that you just got another option to earn money. It is up to you to set the fee that the users will pay when they use the machine. Depending on the deal you have with the ATM provider, a portion or the entire amount of that fee will go to you.
You Are Ready If Customers Do Not Have the Cash Perhaps your store doesn’t accept credit cards and the customer doesn’t have any cash, which means he needs to look for an ATM in the neighborhood. If they go too far away from your store, the chances are that they will not come back to finalize the purchases. This is something that you can avoid if you place an ATM in the building. It will be in the customer’s vicinity and they can get the cash to purchase what they wanted without having any time to change their mind.
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